Client Project for My Exit Strategy, a Cambridge-based startup with connections to MGH Palliative Care and the Brigham & Womens Innovation Hub. They are launching a product called MyProxie which helps people easily designate a legally binding healthcare proxy. MyProxie is the first in a suite of upcoming tools to assist in the growing need for advance care directives and end-of-life planning.


A healthcare proxy is someone who can make medical decisions on your behalf if you are unable to speak for yourself. 

Everyone over age 18 should have a healthcare proxy – it doesn’t matter how young or healthy you are.  It’s like having an emergency contact for life. 


Only 19% of interview participants have designated a healthcare proxy.

The absence of a proxy can lead to avoidable complications in times of crisis– disagreements between family members, confusion from your doctor and your care team, delays in care delivery, or unnecessary care being delivered to you.

Nominating a proxy is the first step to untangling these potential complications. Currently, you have to go out of your way to locate, download, print and sign the form through a government website. Alternatively, you are asked to fill one out when admitted to the hospital for an emergency–when you feel the least like doing it. 

An excerpt of the Massachusetts Healthcare Proxy form.



88% of participants said they would designate a healthcare proxy if it took under 30 seconds. Our solution was to design a minimum viable product that used conversational language to encourage people to designate a proxy – NOT medical or legal jargon. The opening page is welcoming form in first-person language. Once an account is created, a email is sent to the selected proxy, explaining their role and responsibilities and encouraging them to contact and have a conversation with the user who selected them.

An example of the email you would receive if you were requested as a proxy. P0-Email

My major contribution was to suggest developing a profile page at the end of the process. On this page, the user can access and update data about the proxy they have designated. They can generate the necessary legal documents automatically based on the information they have filled out so far. There is positive encouragement (using a “profile strength” meter, similar to LinkedIn) to contribute more information about their healthcare preferences. This profile page is modular and extendable and is designed to address the needs of the users but also accommodate the company’s ambition to offer more services in the future.

An example of the flow you would go through if you followed the link from the email above.





01 – Analysis of existing User Flows


New User Flow suggestions



02 – Sketching and Drawing




I’m very interested in the growing community of design work around palliative care and end-of-life planning.

This is a challenging and sensitive space to work that requires tremendous empathy and it is often such spaces that receive the least attention from Interaction Design while deserving of more. There are opportunities in palliative care to educate people, engender human dignity and improve the experiences of those who are suffering.

I was moved by this article.
I am impressed by their work.
More work from MyExitStrategy.

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